Podfund: We support emerging podcast creators.
If you are a talented, ambitious podcaster building a creative, profitable, and impactful business, Podfund is your source for startup and growth capital, resources, and expertise.
How it works
We review applications and scout for podcasters on a continuous basis, and make a handful of decisions each month. Podfund typically provides funding between $25,000–$50,000, based on your stage, track record, evidence of traction, revenue, and intended use of the funds.
In some cases, we may provide a larger initial check and/or follow-on funding. If you are a podcast studio already raising outside funding, talk to us.
Our creator-friendly terms ensure you own and control your intellectual property and your business, factor in the risk and return to Podfund, and are designed to support sustainable models for independent podcasters.
Podfund is more than funding. We have assembled hand-picked resources to help you build and grow a successful podcast business.
$25,000–$50,000 USD based on your stage, track record, evidence of traction, revenue, and intended use of the funds
Develop, with help from our network of advisors, a sound strategy for building and growing a successful creative business
Share and learn best practices and real-time insights on how leading podcasters are navigating the evolving ecosystem
Expert advice from leading podcasters, marketers, ad sales execs, and legal and finance professionals, matched to your needs
Free access to RadioPublic’s marketing tools including Podsites™ and Sonar Podcast Marketing™ attribution
Coming soon: Industry partners provide discounted/free resources to Podfunded creators
We are looking for extraordinary podcasters with potential for growth, revenue, and profitability. Here are some creators we’ve already supported so far:
Who we are
Podfund is led by CEO Jake Shapiro and General Manager Nicola Korzenko, in partnership with RadioPublic PBC – the leading platform for podcast marketing, engagement, and monetization.
Our network of mentors includes:
- Ben Jaffe, Cowan, DeBaets, Abrahams & Sheppard LLP
- Phoebe Judge and Lauren Spohrer, Criminal
- Karo Chakhlasyan, Chartable
- Juleyka Lantigua-Williams, Lantigua Williams & Co.
- Max Linsky, Pineapple Street
- Kerri Hoffman, PRX
- Jacob Weisberg, Pushkin Industries
- Geoff Isenman, Some Spider Studios
- Dave Ambrose, Steadfast Venture Capital
- Sarah van Mosel, Stitcher
- Andrew Golis, WNYC
What are your criteria?
We are looking at 3 primary factors:
Poised for growth. We are seeking creators with an entrepreneurial mindset who are focused on developing a successful podcast business.
Evidence of traction. Show us what’s starting to work well and how: episode downloads/listens increasing over time; a passionate fan base; success recruiting additional team members.
Initial revenue. We want to see some early revenue, whether from ad sales, crowdfunding/listener support, live events, merchandise, or other related lines of business.
Are you looking for specific genres/categories?
No. We are open to all, while also weighing factors such as cost of production, market demand, audience potential, longevity, and our overall commitment to quality and diversity.
Beyond capital, what resources do you provide?
We offer a growing list of resources, which includes the peer community of talented Podfunded creators solving similar problems, discovering new opportunities, and sharing hard-earned lessons. We’ve assembled a group of experts across editorial, marketing, ad sales, legal, and finance for our mentor network. Depending on your stage and needs, Podfund provides a toolkit, best practices, and connection to providers for legal incorporation, accounting, and contract templates for talent and business development. As a benefit of Podfunding, you also receive free access to RadioPublic’s full suite of creator tools, including Podsites™, Sonar Podcast Marketing™ attribution, and editorial, marketing and technology consultation on a nonexclusive basis.
Is Podfund a network?
No. Podfund is a resource for independent podcasters to help you build your business. Depending on your needs and strategy, we can help match you with podcast networks, platforms, talent agents, ad sales services, and other key parts of growing a successful podcast business.
Do you require any exclusivity for distribution or sales?
No. You are free to work with any network, distributor, platform, agency, or sales team best suited to help you succeed. Podfund is happy to help make introductions to potential partners and advise on your business strategy.
Do I need to be incorporated as a business to receive Podfund funds?
Yes, however, if you are not yet, we can help you incorporate as a part of our support. Your status as a business does not affect our consideration of your application.
What can I use the funding for?
Anything (within reason, and the law!) that helps you become a successful, sustainable business. Good examples include: increasing publishing frequency; paying for additional production help; launching a new show; marketing expenses; upgrading necessary equipment; travel necessary to advance production and business development.
Can I use the funding to pay myself?
Yes, if you believe that is a top priority at this stage of your business for it to succeed. In our experience creators have to balance competing needs and limited resources that include their own compensation, especially at the early stages of building a company.
Can I pitch you a brand new podcast/business?
We are not looking for new shows and untested ideas at this point. We may make exceptions for existing creators with a track record of success who are launching additional shows and/or starting a new studio/business.
Is Podfund also supporting podcast tech startups?
No. We are focused on creator-led media companies creating audio content and developing ancillary lines of business.
When do I apply?
As soon as you’re ready. We accept applications on a rolling basis.
How do I apply?
Create an account and fill out our application here.
I’m outside the US. Is Podfund available to me?
As of now, Podfund is for creators in the United States only, but we will consider international podcasters on a case-by-case basis.
Are you building a creative, profitable, and impactful podcast business? If so, we’d love to hear from you.